Whether the thing is still there
A pretty photo with no stock number is a brochure. The page should say in stock, low, or gone. CSV import keeps the till list movable. You do not retype forty rows because the first week was a demo.
For shops that still have a door
Build a website and an online store for a retail shop
A ceramics maker, a grocer, a bookshop. The till already knows the price. Eqlo writes the same catalogue for the phone, with click and collect and checkout on your Stripe account. Five projects stay free, with one seat and no card.
- 2 to 5 minFirst draft
- Half a dayAn online store
- $0Free, 1 seat
- $19Plus, your domain
The three things your customers look for
How they take it home
Click and collect, shipping, or both. Write the days you pack, the radius you deliver, and the rule for returns. Stripe Tax handles sales tax from the billing address. Eqlo does not invent a shipping engine you did not ask for.
Whether they can pay tonight
Checkout goes through the customer Stripe account, never an Eqlo middle account. One-off payment, a deposit, or a subscription if you sell that way. Automatic invoices stay on that account. Eqlo does not take a cut of sales.
Illustrative scenario
A worked example
This is an illustrative scenario, not a named client. A ceramics maker in Asheville types ten bowls that exist, click and collect on Friday, shipping in the state, no marketplace. Eqlo proposes a catalogue, product pages, a cart, and a contact page. The maker imports a CSV of the till list, cuts two shapes no longer made, and publishes on a subdomain the same afternoon. An online store is about half a day of back and forth. Plus at $19 points a domain later. Stripe stays on the maker account.
- 10products that exist, assumed
- Half a dayto a store you can send
- Ashevilletown in the example
The pages this trade needs
Catalogue
Ten products that exist, not two hundred you might order. Images become WebP, with sizes and alt text. A filter is a later sentence.
Product page
The name, the price, the stock, one photo that is yours. Structured data follows the product type. A paragraph of adjectives is how listings get ignored.
Cart and checkout
Your Stripe account. A deposit if you make to order. The customer portal for cancellation sits on that same account when you sell a subscription.
Collect, shipping, and returns
Hours on the door, a packing day, a return rule. Write them as sentences. Do not hide them in a footer nobody opens.
Contact and the shop hours
The street, the days, the number. A form for a special order. The sitemap is submitted when you publish.
The features that change the week
A stock number that is true
Import a CSV after the Saturday rush. Export when an accountant asks. Google Sheets can be asked for in one sentence.
Click and collect on a day you can keep
Friday collect is a sentence. A slot you cannot honour is a review you cannot talk away. Google Calendar can stay the source.
A domain you can write on the bag
Plus at $19, three seats, your domain, DNS, and an SSL certificate. Free keeps the Eqlo subdomain. You look at the live result before you pay.
Related pages
The online store guide, the solutions hub, and pricing take over from here.
Frequently asked questions
Do I need a warehouse?
No. Ten products that exist and a Friday collect are enough for a first store. Shipping can wait until you have packed a box twice.
Who takes the card fee?
Stripe, on your account. Eqlo does not take a cut of sales. You connect the shop account, never a middle account.
Can I keep the till I already run?
Yes. CSV import and export keep the list movable. A very specific till will need a developer to take over.
What does the free plan include?
Five projects, one seat, hosting on an Eqlo subdomain, no card. A custom domain and automatic GitHub sit on Plus at $19.
Write the ten products that exist. The store can take a card this week.
Five free projects, one seat, no card. Plus is $19 when the name on the bag should be yours.