For trades and practices

Build a small business website with AI in one evening

A plumber, a salon, or a practice can describe the trade and the city, then get pages, navigation, and a quote form in two to five minutes. A publishable brochure site takes one to two hours of edits. Hosting starts on a projet.eqlo.app subdomain. Plus is $19 a month when you want your own domain.

  • 2 to 5 minFirst draft
  • 1 to 2 hPublishable brochure
  • 5Free projects, 1 seat
  • $19Plus, 3 seats
Five page tabs of a small business website: Home, Services, Pricing, About and Contact
The editor after the first draft: Home, Services, Pricing, jobs, and Contact, with a call button already on the page.

How to build it with Eqlo

Step 1, describe the trade and the city

Open a project and type a sentence in the chat. A useful line names the work, the place, the jobs you take, and the next step for a visitor. An illustrative starting line is "Emergency plumber in Leeds, drains and boilers, quote on the phone, covers LS6 to LS8." You can attach a van photo, a PDF price list, or a screenshot of a card you already hand out. The first draft lands in two to five minutes. Free holds five projects and one seat, with no card.

Step 2, read the five pages as a stranger would

Eqlo writes the pages, the navigation, the copy, the forms, and the image slots. Open Home, Services, the jobs, Reviews, and Contact in that order. Check the prices, the postcodes, and the hours. If a service you no longer do is still on the list, say so in the chat: "Remove bathroom refits, I only do drains and boilers now." Each exchange creates a version you can restore in one click. A publishable brochure site is usually one to two hours of this back and forth.

Step 3, click one element and correct only that

Select a price, a paragraph, or a button on the page, then write an instruction that applies to that element alone. "Change this button to Call 0113 000 0000" does not rewrite the rest of Home. You can also edit a sentence in place without opening the chat. Colors, type, and corner radius apply across every screen when you set the graphic charter. Compare two versions on the visual diff if a change went too far.

Step 4, publish on a domain you can text

The project is live on a projet.eqlo.app subdomain as soon as you publish. On Plus, at $19 a month with three seats, you add your own domain, wait for the DNS check, and receive an SSL certificate in the same Publish screen. The title, the meta description, the heading tree, and the structured data leave in the first HTML. The sitemap and robots.txt are generated, and the sitemap is submitted. Images become WebP, with sizes and alt text.

Illustrative scenario

A worked example

This is an illustrative scenario, not a real company. Suppose a plumber in Leeds types the sentence above, attaches three job photos from a phone, and asks for Home, services with from-prices, a jobs page, a reviews block, and a quote form that asks for a postcode. The first draft arrives in a few minutes with those pages already linked. The plumber then spends about an hour replacing stock-looking slots with the phone photos, cutting a service that is no longer offered, and setting hours to weekday evenings plus Saturday morning. Publication goes to a projet.eqlo.app address the same evening. The next day the plumber points a domain already sitting at a registrar, using the DNS records shown on Publish. The numbers below are assumptions for that evening, not results we measured.

  • 5pages in the first draft
  • 2 to 5 minto the first version
  • 1 to 2 hto a URL you can send
Published plumber website showing services, a price range and a call button
A published brochure after the evening edits: a from-price, a service area, and a call button, not an empty theme.

What a working small business website contains

A brochure that brings calls holds five blocks a stranger can finish on a phone. Eqlo writes each of them from the sentence you typed.

Home

Home states the trade, the city, and the one action a visitor should take. A photo of the van or the shopfront belongs here. The H1 should read like a search a neighbour would type, for example a plumber in Leeds, not a slogan. Three sentences and a call or quote button are enough for the first screen. The words sit in the first HTML, with a title and a meta description already filled.

Services and prices

List the jobs you still take, in the words a customer would search. Three to seven lines is enough. Each line can carry a from-price when you have one. Silence on price is why people bounce. You can write "from" and still be honest: a call-out fee, a blocked drain from a number you name, a boiler on a visit quote. Leave out the work you have stopped doing.

Past jobs

Three real jobs from a phone beat a folder of stock bathrooms. Each item needs a short caption: the street or the postcode, the work, and the year if you want it. Eqlo places the images, converts them to WebP, and writes alt text you can correct. You can add a later photo in the chat: "Put the new kitchen photo on the jobs page."

Reviews

A reviews block is a place for quotes you already have permission to show. Do not invent a name, a date, or a star score. If you have no reviews yet, say how a customer can leave one, or hide the block until you do. Structured data follows the type of activity when you publish.

Contact

Contact holds a number, a form, hours, and a postcode or a map. If you quote after a visit, the form asks for a postcode and a photo. If you live on the phone, it asks for a number and a window when you call back. Hours that match the van matter more than a line that says you are always available.

The settings that change the outcome

Three facts, written plainly, change whether a stranger calls or closes the tab.

Service area

Write the streets, the postcodes, or the miles you actually cover. "Leeds, LS6 to LS8, and a surcharge past the ring road" is a setting, not decoration. Eqlo can put that sentence on Home and on the quote form. A visitor who lives outside the area should see it before they type a message. You change the radius later in the chat without rebuilding the site.

Hours

Put the hours you answer the phone, not the hours you wish you answered. A plumber on jobs until 5pm can say that callbacks happen between 5pm and 7pm. Those hours belong on Contact and in the form helper text. If Saturday morning is real, say so. If Sunday is not, say so. The form can mention the next window so nobody expects a reply at 11pm.

Quote form

A quote form that works asks for a name, a number or email, a postcode, and a short description. A photo field helps on drains and boilers. Eqlo writes the form and the inbox for the requests. You can say "Add a photo field and ask for the postcode first." Authentication is not required for a first enquiry. Reader, editor, and admin roles appear on Team, at $49 a month with ten seats, if a colleague should see the inbox too.

Frequently asked questions

Do I need a designer to build a small business site?

No. You need the trade, the area, and the next step for a visitor. Eqlo proposes colors and type from the graphic charter, applied to every screen at once. If a designer arrives later, they take the React and TypeScript repository. Automatic GitHub sync starts on Plus.

Can I use a domain I already own?

Yes, on Plus at $19 a month. You add the name in the Publish screen, enter the DNS records Eqlo shows, and wait for the green check. The SSL certificate is issued in the same flow. Until then, Free publishes on a projet.eqlo.app subdomain.

How long before I can send the URL to a customer?

The first draft is two to five minutes. A brochure you will actually send is usually one to two hours, once prices and phone photos are in. That is the evening the H1 talks about, not a week of theme setup.

What if I only have three photos?

Use them. Three real jobs beat stock bathrooms. Eqlo converts them to WebP, sizes them, and writes alt text. You add another later with a sentence in the chat. You do not need a shoot to publish.

What does Free include for this kind of site?

Five projects, one seat, hosting on an Eqlo subdomain, and enough of the editor to get a first site live, with no card. Plus is $19 with three seats and your domain. Team is $49 with ten seats and roles.

Write the trade and the city. The first draft can be ready tonight.

Five projects, one seat, subdomain included, no card. Plus is $19 a month when the domain is the missing piece.